How MuChat counts results

What the dashboard numbers and click-through rate mean.

The home dashboard

  • New contacts — people who became contacts in the last 7 days.
  • Automation runs — times an automation started for someone in the last 7 days.
  • Messages sent — messages sent in the last 7 days, not counting failed sends.
  • Link clicks — all clicks on tracked links, all time.
  • A daily chart of messages sent over the last week.

Per automation

The Automations list shows each automation’s runs and its click-through rate: the number of tracked links that were clicked, compared with how many times the automation ran.

Tracked links

Links in automation buttons are sent as short MuChat links. When someone taps one, the click is recorded and they’re redirected straight to your URL.

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