Social smarter, not harder.
What we believe about automation — and the people on the other end of it.
- 01
Answer, don’t ambush.
Automation should reply to people who asked, not chase people who didn’t. We only ever respond to someone who reached out first.
- 02
Your voice, not a bot’s.
Every word an automation sends is written by you. If it sounds like a robot, that’s a copy problem we’ll help you fix.
- 03
Fast beats perfect.
An instant, friendly answer at 2am wins more than a perfect one the next afternoon.
- 04
Humans take over.
Automations handle the first minute. Real conversations belong to real people, in a shared inbox.
- 05
The platform’s rules are our rules.
We build on official APIs and design around Instagram’s limits instead of hunting for loopholes that get accounts restricted.
- 06
Deep before wide.
One channel done completely beats four done halfway. That’s why we started with Instagram.
- 07
Free to start, fair to grow.
You should see it work before you pay for it. Paid plans unlock scale, not the basics.
- 08
Your audience isn’t for sale.
We don’t sell your data or your contacts’ data. Disconnect, and your Instagram data leaves MuChat with you.
Built on these. Free to try.
Set up your first automation in the time it takes to write one reply by hand.