Qualify leads from Instagram ads
Answer everyone who taps your click-to-DM ad and route buyers to a person.
Every plan · opens as a draft with everything pre-filled
The business case
You pay for every tap on a click-to-DM ad, so the first reply can't wait for someone to be online. This answers instantly, sorts people by what they want, and puts serious buyers in front of your team with automations paused so nobody gets interrupted by a bot.
Run an Instagram ad whose destination is a DM. MuChat answers every tap, tags it “from-ad” and offers three quick replies. “Talk to a person” opens the conversation in the inbox, pauses automations for that person and notifies the team. To answer one ad only, paste its ID from Ads Manager. MuChat doesn't create or report on the ads themselves.
Step by step
- Trigger
Someone taps your Instagram ad that opens a DM (any ad, or ones you pick by ID)
- 01
Adds tags “from-ad”
- 02
Sends: “Thanks for tapping our ad, {{first_name|there}}! 👋 What would you like to know?” with quick replies “Pricing”, “See it in action”, “Talk to a person”
- 03
If they pick “Pricing”: Sends: “Here's our pricing — every plan starts with a free trial:” with “See pricing”
- 04
If they pick “See it in action”: Sends: “Here's a two-minute walkthrough:” with “Watch the demo”
- 05
If they pick “Talk to a person”: Adds tags “sales-lead”, marks the conversation open, pauses automations for them, notifies the team
- 06
Sends: “Perfect — someone from the team will pick this up here in a moment 🙌”
Every message, button and keyword is editable before you go live, and you can add or rewire steps in the Flow Builder.
Launch “Qualify leads from Instagram ads” today
Free to start. Connect Instagram, open the template, change the words and publish.