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Grow your followersPost or reel commentFlow BuilderPopular

Follow first, then freebie

Branch on whether they follow you before handing over the download.

Free plan · opens in the editor with everything pre-filled

Y
your.brand
Instagram
F

follower FREEBIE

Hey! I've got the free guide ready for you 🎁 Tap below and I'll send it straight over.
Send me the link
Send me the link
Almost there! Follow the account first, then tap below and I'll unlock it 🔓
I'm following
You're in! Here's your guide 📘
🔗 Download the guide
Why it works

The business case

A freebie that costs a follow pays for itself twice: you get the lead and you get a follower who sees everything you post next. The loop means nobody falls out of the flow just because they weren't following yet.

How it works

The flow DMs the commenter a button. When they tap it, a condition step checks whether they follow you. Followers get the download; everyone else gets asked to follow, and their "I'm following" tap runs the check again.

What’s inside

Step by step

  1. Trigger

    Someone comments “freebie” on any post or reel

    Replies publicly under the comment, e.g. “Check your DMs 💌”

  2. 01

    Sends: “Hey! I've got the free guide ready for you 🎁 Tap below and I'll send it straight over.” with “Send me the link”

  3. 02

    After they tap “Send me the link”: Checks whether they follow you

  4. 03

    If yes: Sends: “You're in! Here's your guide 📘” with “Download the guide”

  5. 04

    If no: Sends: “Almost there! Follow the account first, then tap below and I'll unlock it 🔓” with “I'm following”

Every message, button and keyword is editable before you go live, and you can add or rewire steps in the Flow Builder.

Launch “Follow first, then freebie” today

Free to start. Connect Instagram, open the template, change the words and publish.